For buyers
Back winners sooner and clear stock before it eats the margin.
You commit to a range months before there is any evidence it will work. twelfth reads the trade as it happens, so every decision after the buy is based on what is selling.
FIELD READ / 01
Catch what costs you time and margin each week.
TWELFTH MOVES / 02
Skip the spreadsheet work and go straight to the call.
New lines compared against the closest thing your range has already traded. Lines pulling ahead surface while there is still time to back them. Markdown candidates ranked by what each week of delay costs.
Read new lines early
A launch comparisonSpot winners early
A shortlist of emerging winnersRank clearance by the cost of waiting
A ranked markdown listALSO FOR / 03
Bring in the rest of the category team.
- Category managersPromo, price and margin, week to week
- Merchandise plannersWhere the plan and the trade come apart
- Heads of categoryThe portfolio, ranked by what matters
- Merch analystsPrice, promo, range and space in one read
NEXT MOVE
See what a week looks like with twelfth.
A pilot is configured around your categories, your buyers and the data they already trust.
