Fashion & apparel

Get size curves and markdown timing right every season.

One shot at a season: the buy is committed early, the size curve is right or expensive, and every week of delay costs more.

Book a demo

FIELD READ / 01

Find where the margin goes in fashion & apparel.

BUY LOCKED: MONTH 1evidence: month 6

The commitment is made months before customers can vote.

Committed before the evidence

Locked months ahead on last season's read, with the cost visible far too late.

SIZE RUN: XS–XXLM + L: gone

The total looks healthy after the sizes customers need have sold out.

Broken curves kill sell-through

A style looks healthy on units while the sizes people want sold out weeks ago.

SEASON: 76% SPENTdecision: open

Every week of hesitation trades margin for less time to clear.

Markdown timing is guesswork

Clear early and you give away margin. Clear late and you sell into a season nobody is buying for.

LAST SEASONlesson: unfiled

The next buy begins before the last season's judgement is captured.

Every season starts from scratch

What worked is rarely captured in a form the next review can use.

TWELFTH MOVES / 02

Make the calls that matter in fashion & apparel.

Measured by option as well as style, so a broken curve shows while there's still time in the season. The week's first markdown decision is the one with the most at stake. Every decision and its reasoning is captured, so the next review starts from evidence.

Track sell-through by size

Sell-through by option

Rank markdowns by cost

A ranked markdown list

Carry each season into the next

A decision record

ALSO FOR / 03

Explore the other trades twelfth covers.

Grocery & convenienceThin margins, thousands of lines
Health & beautyFast launches, long-tail ranges
GamesLaunch dates, pre-orders, a long tail
Auto partsFitment-driven range, six-figure catalogue
Toys, hobby & collectablesPre-orders, releases and collectables

NEXT MOVE

See twelfth on fashion & apparel ranges.

A pilot is configured around your categories, your buyers and the data they already trust.