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For category managers

Start the day knowing what moved and what it costs you.

Your category trades every day and the report arrives every week. twelfth reads it overnight and closes that gap.
Retail category management software helps a category owner run pricing, promotions, range and margin together as one P&L. twelfth is a commercial workspace for that job, with overnight reads, a ranked decision queue and actions (price changes, supplier drafts) in the same place.

    FIELD READ / 01

    Catch what costs you time and margin each week.

    The report lands too late

    By the time the weekly pack arrives, the week it describes is gone.

    Margin leaks a cent at a time

    No single price is far enough out to notice, but together they decide the year's margin.

    The promo cycle never pauses

    Next week is planned before last week's results have landed.

    Supplier talks start cold

    You go in with what you can remember of how the range traded.

    TWELFTH MOVES / 02

    Skip the spreadsheet work and go straight to the call.

    A written read each morning on what moved, why it matters and what needs a decision. What needs you today sits apart from what is merely worth knowing. Price changes scheduled, supplier messages drafted from the figures you just read.

    Start with a morning briefing

    A written morning brief

    Separate decisions from noise

    A decision queue

    Act in the same place

    Scheduled changes and drafts

    SOFTWARE / 03

    How retail category management software differs from procurement tools

    Procurement tools organise buying categories: sourcing, spend and supplier contracts. Retail CatMan tools organise the shelf and the week: price position, promo incrementality, cover, and what to decide today. twelfth is built for the retail commercial job.

    AFTER THE FEED / 04

    After the feed: decide in a commercial workspace

    twelfth is the commercial workspace for retail teams. It joins pricing, range and inventory and turns them into ranked decisions, each with an owner. Dashboards, in-store POS assistants and growth-marketing agent stacks are built for other jobs.

    Monitoring feeds and digital-shelf dashboards stop at the report, and spreadsheet pricing agents optimise individual price cells. Category owners still have to join price to promo, cover and supplier talks. twelfth picks up after the signal: it puts the work in order, records each decision and lets the team act on it.

    FAQ / 05

    Category management software FAQ.

    Q01What is category management software (for retail)?
    Software that helps a category manager run a group of related products as one business (range, pricing, promotions, inventory signals and supplier conversations), judged on the profit of the whole category.
    Q02How is retail CatMan software different from procurement category software?
    Procurement category software manages sourcing, spend and supplier contracts for the things a business buys. Retail CatMan software manages what is on the shelf each week: price position, promo incrementality, cover and the decisions due today. twelfth is the retail kind.
    Q03What does twelfth do for category managers?
    twelfth reads category trade overnight and surfaces a written morning brief, a decision queue, and in-workspace actions such as scheduled price changes and supplier drafts grounded in the figures just reviewed.
    Q04Does twelfth replace competitor price monitoring tools?
    You can keep them. Monitoring and digital-shelf feeds can go on supplying signals. twelfth is the commercial layer on top: it joins those signals with your own sales, cost and stock and turns them into ranked decisions your team owns.
    Q05How do we start?
    Book a demo of the workflow against your categories and systems, or read how a pilot works. A pilot starts with one focused category.

    ALSO FOR / 06

    Bring in the rest of the category team.

    Related resources

    NEXT MOVE

    See what a week looks like with twelfth.

    A pilot is configured around your categories, your buyers and the data they already trust.

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