Retail pricing intelligence that ends in a decision
- 01MATCHRival listed the 12-pack at $21.60Index 111 · in stock · GP floor holds
- 02HOLDRival promo on 2L ends SundayTemporary · 9 days of cover
- 03RAISERoom above the market on 6 linesIndex 89 · steady sell-through
MONITORING → WORKSPACE / 01
Monitoring vs intelligence vs commercial workspace
Monitoring collects competitor prices and alerts when something moves. Intelligence interprets position, gaps and promo intensity against your catalogue. A commercial workspace ties those reads to margin, stock and the promo plan, and turns them into ranked decisions with an owner, write-ready actions and a record.
WHAT TWELFTH JOINS / 02
What twelfth joins to the price feed
Matched SKUs, price position and index, gross-profit floor and cover sit next to your own sales and promo plan, so every price call is weighed against margin and stock.
Illustrative example: your matched 12-pack is $24 and a competitor lists it at $21.60. On a your-price-over-competitor-price scale, the index is 111: you are about 11% above them. Before matching that price, check whether the competitor's offer is temporary, whether it is in stock, and what the move would do to your gross-profit floor. The index locates the gap, and the commercial context shapes the decision.
WHO IT’S FOR / 03
Who uses twelfth for pricing work
Category managers, pricing analysts and heads of category who own price, promo and margin week to week.
SHORTLIST / 04
How twelfth sits next to tools you already evaluate
Teams comparing retail pricing intelligence often shortlist monitoring specialists, optimisation engines and agentic pricing platforms. twelfth is the commercial workspace option: brief, queue, act, record.
- Agentic pricing platforms
- The closest match on ticket and promo opportunity ranking. twelfth joins price to range, cover and supplier drafts, with an owner and a decision record.
- Monitoring and optimisation engines
- They collect, match and recommend. twelfth makes no claims about scrape SLAs, match rates or elasticity models. It runs the decision workspace that sits after the feed.
- Cat+Finance diagnosis
- When pricing shows up inside category P&L analysis, evaluate diagnosis AI alongside the layer where you decide and act.
FAQ / 05
Frequently asked questions.
- Q01What is retail pricing intelligence software?
- Software that gathers competitor and market prices, matches them to your catalogue, and turns that data into insights for pricing decisions, from simple alerts to position indices and recommended actions.
- Q02How is pricing intelligence different from competitor price monitoring?
- Monitoring collects and tracks prices. Intelligence adds interpretation (position, gaps, promo pressure). A commercial workspace goes one step further: ranked decisions tied to your margin, stock and promo plan, with an owner and actions you review.
- Q03Does twelfth scrape the whole web for competitor prices?
- twelfth works with connected retail systems and price-intelligence workflows for customers. Crawl frequency and retailer coverage depend on your setup. The price intelligence glossary and integrations pages cover the detail, or book a demo for your stack.
- Q04Who uses twelfth for pricing work?
- Category managers and commercial teams who own price, promo and margin week to week. See twelfth for category managers.
- Q05How do we evaluate twelfth vs an agentic pricing platform?
- Ask whether you only need price and promo recommendations, or whether price must sit with cover, range and supplier conversations in one owned queue. Book a demo with your category data shape.
RELATED / 06
Keep reading.
- twelfth for category managers
How category owners run the week in twelfth.
- AI for category managers
Decision intelligence for the CatMan week: brief, queue, record.
- Price intelligence
What price intelligence means for retail teams.
- The systems twelfth connects to
Connectors for the retail systems you already run.
- Retail price index calculator
Calculate a matched price gap and check what the index leaves out.
NEXT MOVE
See the commercial workspace on your category.
See how competitor and own-trade signals become a ranked queue you can act on.
