For merch analysts

Analyse price, promo, range and space from the same data.

The four analyses are done apart and the trade happens together. twelfth reads them off the same line, so a move in one shows up in the others.

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FIELD READ / 01

Catch what costs you time and margin each week.

Four analyses, four spreadsheets

Each discipline has its own model, its own cut of the data and its own week.

The promo post-mortem lands after the next deal sheet

By the time last month's results are read, the next promotion is committed.

Range and space are reviewed apart

A line wins the range review, then gets a facing that cannot support it.

Price moves without the promo calendar

An everyday price gets set on a week the plan had already promised away.

TWELFTH MOVES / 02

Skip the spreadsheet work and go straight to the call.

Price, promo, range and space read off the same line and the same figures. What the activity did to volume, margin and the lines around it, read back before the next deal sheet. Facings weighed against what a line earns, so the range and space reviews agree.

Check each line on all four

One line, four reads

Feed promo results into the next deal

A promotion performance review

Review space and range together

Range and space together

ALSO FOR / 03

Bring in the rest of the category team.

BuyersWhat to range, what to back, when to cut
Category managersPromo, price and margin, week to week
Merchandise plannersWhere the plan and the trade come apart
Heads of categoryThe portfolio, ranked by what matters

NEXT MOVE

See what a week looks like with twelfth.

A pilot is configured around your categories, your buyers and the data they already trust.