Health & beauty

Read new launches early and find the margin in the long tail.

You run two businesses at once: a handful of launches that must be right immediately, and a long tail that decides your margin.

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FIELD READ / 01

Find where the margin goes in health & beauty.

LAUNCH DAY · NO HISTORY??? / week

The whole buy rests on judgement

Launches have no history

Bought on judgement, and the first honest read arrives too late to adjust.

NEWNESS SPOTLIGHT1 of 8 seen

Seven older shades sit outside the spotlight

The tail is where money hides

Slow shades accumulate cover while attention follows the newest thing.

ONE HERO PRODUCT1 idea

Add shade and format, and the work fans out

Variants multiply the work

One product is thirty decisions once shades, sizes and formats are counted.

WEEK 2 · TREND BREAKStrend +62%

The signal is live. The next review is ten weeks away

Trends outrun the review cycle

Demand shifts in a fortnight; the range review runs quarterly.

TWELFTH MOVES / 02

Make the calls that matter in health & beauty.

New lines compared against the closest thing your range has seen. Slow variants scored on what they cost to carry, without anyone going looking. Variants roll to product, product to range, so decisions land where they belong.

Read a launch early

A launch comparison

Find the margin in the long tail

A cost-to-carry ranking

Decide at the right level

Variant, product and range views

ALSO FOR / 03

Explore the other trades twelfth covers.

Grocery & convenienceThin margins, thousands of lines
Fashion & apparelSeasonal ranges, size curves, markdowns
GamesLaunch dates, pre-orders, a long tail
Auto partsFitment-driven range, six-figure catalogue
Toys, hobby & collectablesPre-orders, releases and collectables

NEXT MOVE

See twelfth on health & beauty ranges.

A pilot is configured around your categories, your buyers and the data they already trust.