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For heads of category

See which categories need you this week.

You are accountable for more categories than you can read in a week. twelfth tells you which categories need attention.

    FIELD READ / 01

    Catch what costs you time and margin each week.

    Visibility depends on who reports

    What reaches you is filtered through each buyer, at their own cadence.

    Problems surface at review

    By then the monthly review can only explain what has already gone wrong.

    Categories aren't comparable

    Each is measured differently, so ranking risk takes a week of reconciliation.

    Good judgement doesn't scale

    Your best buyer's reasoning stays with your best buyer.

    TWELFTH MOVES / 02

    Skip the spreadsheet work and go straight to the call.

    The same scoring runs everywhere, so the portfolio orders by commercial impact. Every decision is captured with its reasoning, and that record becomes the handover. The same evidence reaches every buyer in the same shape.

    Rank every category on one list

    One portfolio ranking

    See the decisions behind the results

    A decision record

    Keep teams consistent without micromanaging

    The same evidence, everywhere

    ALSO FOR / 03

    Bring in the rest of the category team.

    NEXT MOVE

    See what a week looks like with twelfth.

    A pilot is configured around your categories, your buyers and the data they already trust.

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