Games & entertainment

Plan around release dates and price the accessory tail daily.

A publisher sets the release date, customers pre-order against it, and last generation's stock loses value while everyone watches the new one.

Book a demo

FIELD READ / 01

Find where the margin goes in games.

LAUNCH CALENDARday one: 92%

One release day matters more than the weekly average around it.

Launches set the calendar

Demand arrives as events. A weekly average describes almost none of it.

RELEASE: MOVED6 orders open

The date moves after customer promises and stock plans are set.

The release week can move

Pre-orders are already taken against it, and the allocation already placed.

GENERATION SHIFTold value: falling

Value drains from the old platform as demand crosses to the new one.

A platform transition ages the range

New hardware lands and last generation loses value every week it sits.

1 CONSOLE11 margin lines

The headline hardware sale unlocks the profitable accessory tail.

The accessory tail goes unread

Hundreds of small lines carry the margin the hardware never does.

TWELFTH MOVES / 02

Make the calls that matter in games.

A release is compared against the closest launches your range has already traded. Every promise taken at the counter sits against the allocation actually confirmed for release week. Accessory attach and used stock are re-read every day, so the lines around the hardware get priced with it.

Plan each launch as an event

A launch comparison

Match pre-orders to supply

A pre-order position

Price attach and trade-in daily

An attach and trade-in read

ALSO FOR / 03

Explore the other trades twelfth covers.

Grocery & convenienceThin margins, thousands of lines
Health & beautyFast launches, long-tail ranges
Fashion & apparelSeasonal ranges, size curves, markdowns
Auto partsFitment-driven range, six-figure catalogue
Toys, hobby & collectablesPre-orders, releases and collectables

NEXT MOVE

See twelfth on games ranges.

A pilot is configured around your categories, your buyers and the data they already trust.