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Auto parts

Range and price 100,000+ parts by the vehicles they fit.

A part earns its place because a vehicle needs it. That makes the range far larger than any team can read, and far less forgiving about what gets cut.

    FIELD READ / 01

    Find where the margin goes in auto parts.

    Fitment decides the range

    A part is carried for the vehicles it fits, even when it rarely sells.

    A hundred thousand lines

    Attention only ever reaches the few hundred at the top of the list.

    Two prices on one part

    Trade and retail move differently, and a change meant for one lands on both.

    Slow lines that are still critical

    Cutting a line that sells twice a year costs the job it was fitted to.

    TWELFTH MOVES / 02

    Make the calls that matter in auto parts.

    Every line is scored each day, so each decision draws on the full catalogue. Each price is read against its own margin and its own market, so a move lands only on the price it was meant for. Cover is weighed against the fitments a part serves as well as the units it sold.

    Read the whole catalogue

    A catalogue scored line by line

    Price trade and retail separately

    Two price positions

    Judge slow lines by the jobs they support

    A fitment-weighted cover list

    ALSO FOR / 03

    Explore the other trades twelfth covers.

    NEXT MOVE

    See twelfth on auto parts ranges.

    A pilot is configured around your categories, your buyers and the data they already trust.

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